It is one thing to have a nice and well-functioning website, but how good is it if you do not get any visitors? How is one actually found on the web? We work out the concepts.
SEO / SEM
SEO stands for Search Engine Optimization and means in Swedish search engine optimization while SEM stands for Search Engine Marketing and means Search Engine Marketing. Check abbreviationfinder.org for more definitions.
SEO – Search Engine Optimization
SEO stands for Search Engine Optimization and means in Swedish search engine optimization. So this work is done to optimize their website to give good results in search engines like Google.
Google has a variety of algorithms that assess a website’s relevance and quality, and “understand” what it is about. Based on this assessment, the site appears in the search results, and Google sees its task as the content to be considered useful to the user / searcher.
Therefore, in order for Google to understand what the site is about, what problem it can solve for the visitor, it is important to “tell” this to Google in different ways. This is what SEO, search engine optimization, is all about. It’s about meeting Google’s algorithms as well as possible, such as page titles, URLs, meta descriptions, image names / titles, keywords in text, and headlines. But the page’s speed and mobile customization are also included in Google’s ranking.
SEM – Search engine advertising
Google Ads is an internet marketing tool for your business. These ads are the ones that appear at the top of Google search results, the hits that are labeled “ad”.
Creating an account is free, but to start advertising costs money. What is good, however, is that you yourself decide how much the advertising will cost, by setting a budget per day. You can thus advertise for SEK 10 / day or SEK 10,000 / day, you choose it yourself. Inside the Adwords tool, you post campaigns, ad groups, ads, and manage keywords.
We work with one of Sweden’s best agencies at SEM. They work independently with a focus on profitability in digital campaigns, driving traffic that converts in both paid and organic search on Google.
It is also not a disadvantage that they are very nice and fast in communicating with their customers.
Google My Business
Google MyBusiness is a great way to showcase your business on a local level. When someone searches for a service in your area, your company appears either to the right of the top search results or on the map among others in the same industry.
Setting up your Google MyBusiness account is easy and can make a big difference in how easily your customers find you. In addition to the regular (organic) search results and the sponsored results (Google Ads), there are also hits for Google MyBusiness.
You start by “seizing” your business by verifying that you are the owner of the company and that you are at a certain address. Google will send out an authorization code that you can use to get started.
After that you fill up with information about your company. Visiting address, opening hours, pictures and video, link to your website plus much more. In addition, Google MyBusiness has a post feature that works much like doing a status update on Facebook but is more focused on allowing you to make offers to your customers, but also temporarily show off a completed project or publish a news about your business.
Google Analytics is Google’s own tool for analyzing website traffic.
You can create an account in Google Analytics (it’s free) and link your website (or all your websites) to that account to track traffic there. In Analytics you can track the number of visitors to the site, where they come from and where they leave the page, how long they are in and much, much more.
If you haven’t already set up Google Analytics to keep track of your company’s website statistics – do it right now!