A blogger is a person who has a blog and creates content on a regular basis, either on a topic of public or private interest, and whose purpose can be commercial or personal.
To be a blogger, you don’t need experience as a journalist, writer or programmer. Anyone can have a blog on the multiple free platforms that exist.
What is desirable in any case (especially if the objective is to monetize the blog), is that it is content that is useful, interesting, that is well written and that is published frequently.
In the digital world, many bloggers have become a reference in their areas of interest, which are usually very specific (economics, science, digital marketing, SEO, etc.).
On the other hand, Blogger is also the name of a blogging platform created in 1999 by the company Pyra Labs, which at that time offered something new: the possibility that users had and managed their own virtual logbook, without having knowledge of programming.
From there the terms blog and blogger were coined, which are used today.
In 2003, the Blogger service was acquired by Google, a company that has added updates and greater features to this service, to address the multiple options that the network now offers for content publishing.
Once the user has access to Blogger services, he can create and customize his own blog according to the features it offers, among which are:
- Use of custom domains: the blogger can choose to use a domain that ends in blogguer.com or use their own where their content will be redirected.
- Post editor: this is where the user writes the content (also called posts or posts), and adds the images and tags ( tags), which help to index the information in Google, in case the blog is public. It also allows you to schedule the tickets to be published on a specific date.
- Template design: they are predefined schemes that serve to organize the content. They have an aesthetic purpose, but also usability, that is, they help make the content easy to order and read. The basic templates are usually free, the most complex (which allow modifications) are paid.
- Publication of tickets directly from the platform, email, instant messaging system and mobile devices, in this case, through official applications.
- Integration with Google Analytics, allowing access to web analytics data (traffic, bounce rate, conversion rate, etc.). It is very useful for blogs for commercial purposes.
- Integration with Google Adsense and Amazon, which allows the monetization of content through ads from the blog.
- Possibility of integrating blog contents into your own applications, either through third-party developments or with Blogger resources.
Although there are other free blogging platforms today, Blogger is known for being one of the first in the digital world and for popularizing the terms associated with the creation of virtual blogs, such as blogger and blogosphere.