LEGO Friends, The “Women’s Line” of Lego

The Danish company Lego has thought the girls to expand their sales and has created LEGO Friends, the female line of Lego, with five friends starring: Mia, Emma, Andrea, Stephanie and Olivia. It aims to reach that market share which resists it, as most of the recipients of their toys are children.

A veterinary clinic, a cottage on the tree, a laboratory, a garden, a sports area, a design workshop, a laboratory, a cafeteria… are some of the scenarios that you can create with the new games of constructions. That Yes, with a clear feminine touch in the colors and embellishments of the pieces.

The LEGO Friend, that have not yet reached Spain, sold recently in the United Kingdom, France and United States, in addition to in the Lego online store. The company estimates that it will reach the rest of the countries, among them Spain, between spring and summer.

The plastic blocks are a global success: they are present in 75 countries since its inception in 1932, but their market studies indicate that 50% of potential customers eludes them. Multiple scenarios of Lego, with its Pirate ships, buildings, spaceships, cars, board games… they do not attract enough girls, or rather to parents, that we are the ones who buy toys.

It is not the first time Lego tries to approach the girl, although in the past failed to much success. According to the company, LEGO Friends was created starting from a comprehensive study on the likes of girls in several countries and many hours of design.

The main characters correspond to prototypes, as the athlete (Mia), the mistress of animals (Stephanie), which only thinks about what dress to please (Andrea), chic (Emma) or the smart (Olivia). In the future will go on sale nine ethnic models of LEGO Friends to like in every corner.

Personally I think that a more unisex line, in the style of models featuring PlayMobil (not van explicitly directed toward one sex or the other) would be more appropriate, since so many stereotypes, are perpetuating although it is welcome that we show not only to pretty girls and silly.

Will be a matter of time to know if LEGO Friends, the female line of Lego, triumphs as their traditional models which, incidentally, little impediment I see them so they are object of game for girls.

Gallery

LEGO Friends Mia’s Tree House 41335 : Target

LEGO Friends Mia's Tree House 41335 : Target

Source: www.target.com

LEGO Friends: United As One, Vol. 3 on iTunes

LEGO Friends: United As One, Vol. 3 on iTunes

Source: itunes.apple.com

Lego Friends Heartlake Hospital Part 1 Build Review Silly …

Lego Friends Heartlake Hospital Part 1 Build Review Silly ...

Source: www.youtube.com

41316 LEGO FRIENDS Andrea’s Speedboat Transporter

41316 LEGO FRIENDS Andrea's Speedboat Transporter

Source: www.justbricks.com.au

Stephanie | LEGO Friends Wiki

Stephanie | LEGO Friends Wiki

Source: legofriends.wikia.com

LEGO Friends 41340 Friendship House

LEGO Friends 41340 Friendship House

Source: www.alzashop.com

LEGO Heartlake Supermarket Set 41118 Instructions

LEGO Heartlake Supermarket Set 41118 Instructions

Source: www.brickowl.com

Shopping For LEGO Friends 41095 Emma’s House Building Set?

Shopping For LEGO Friends 41095 Emma's House Building Set?

Source: www.box4blox.com

Lego Friends Dolphin Cruiser Game Full HD

Lego Friends Dolphin Cruiser Game Full HD

Source: www.youtube.com

Lego Friends Heartlake Shopping Mall 1120pc(s) from Conrad.com

Lego Friends Heartlake Shopping Mall 1120pc(s) from Conrad.com

Source: www.conrad.com

️ Lego friends: los juegos de construcción de LEGO para …

️ Lego friends: los juegos de construcción de LEGO para ...

Source: www.juguetes20.com

LEGO Friends Heartlake Sports Centre 41312

LEGO Friends Heartlake Sports Centre 41312

Source: www.hamleys.com

Shopping For LEGO Friends Jungle Rescue Base 41038 …

Shopping For LEGO Friends Jungle Rescue Base 41038 ...

Source: www.box4blox.com

LEGO Friends Mia’s Tree House 41335 : Target

LEGO Friends Mia's Tree House 41335 : Target

Source: www.target.com

[LEGO Friends]The Power of Friendship SS 04-Ep 01

[LEGO Friends]The Power of Friendship SS 04-Ep 01

Source: www.youtube.com

Bricker

Bricker

Source: bricker.ru

LEGO Friends 41058

LEGO Friends 41058

Source: www.youtube.com

Oh no the LEGO "Friends" house is on fire! Now what?

Oh no the LEGO "Friends" house is on fire! Now what?

Source: www.flickr.com

Holiday Toy and Gift Guide for Kids

Holiday Toy and Gift Guide for Kids

Source: bestmomproducts.com

25+ best ideas about Lego friends sets on Pinterest

25+ best ideas about Lego friends sets on Pinterest

Source: www.pinterest.com