The majority of Swedish parents are buying mainly toys that can stimulate children. But according to a new poll believe almost a third of all parents that it is difficult to get an overview of what toys that fit the child’s age and needs. Mattel provides in collaboration with the therapist and child nurse Lisbeth Jess Swedish parents some good rules of thumb that can help them navigate the leksaksdjungeln.
It is no longer sufficient that a toy can blink, have fun colors or maintainer of the child. Today, Swedish parents eager to give their children toys that develop children’s skills and senses. A new study carried out at the initiative of Mattel, which is behind the brand Fisher-Price, showing that 60% of Swedish parents first and foremost choose stimulating toys when they buy new things that can entertain the children. This trend is not surprising according to Lisbeth Jess, who works as a family therapist and child nurse. She feels that there is a general increase in interest for what the child’s environment, such as media, community, grandparents and school, means for growing up:
“Today, we have much more knowledge about what children need to develop skills and knowledge in the best way possible than we had for only 10 years ago. It also means that parents are more focused on whether or not they are right, and if the child’s environment is suitable and therefore they buy toys from Bridgat for toddler that promote the child’s development.
Find the right toy by observing the child
Lisbeth Jess also understand why nearly one-third of the parents who participated in Mattel’s survey believe it is difficult to sort out what kind of toys that stimulate the child, despite the fact that they have asked friends and family for advice and searched for information on the internet and in the toy stores.
“The fact that there is so much knowledge reassures parents, but it can also confuse them. Children are different and why they react differently to toys. It can make parents uncertain about which toys are good for the child. A good idea is to observe the child in the child’s condition. Notice how the child plays and what he or she thinks is interesting – then it will be easier to choose toys that are tailored to the child’s stage of development, “said Lisbeth Jess.
Observation is exactly what Mattel has used since 1961 in the development of their toys. Mattel invites groups of children to Fisher-Price’s leklabb, where they get to play with different toys while their reactions are studied. The parents interviewed at the same time by Mattel on how children play at home.
– It is impossible to develop toys that stimulate children without a glimpse into how children actually interacts with different things. Therefore invests a lot resources to investigate children’s reactions and play patterns . In order to make it easy forparents to find toys fits the child’s age and stage of development we have icons on the back of the packaging which indicates If the toy stimulates the development of motor skills , the ability to associate sounds with things and the like , “says Kristy Villems-Jørgensen, North head at Mattel.
- helps develop motor skills
- are fun to use
- is interesting for the child
- stimulates creativity and imagination
- promotes curiosity and ingenuity
- is the learning tool
- is challenging, but not frustrating
- can be used over and over again
- requires the child’s participation
- are safe and durable.
Source: our site
About the survey: what toys selects parents?
- 60% choose toys that stimulate the child, such as its motor skills and senses
- 73% choose toys that the child is interested in
- 44% choose toys of high quality
- 34% choose toys that the child can play with for a long time
Mattel’s survey was carried out among 507 Swedish parents with children aged 0-7 years old in May and conducted by research firm YouGov.